AKASH
CREATIVE PORTFOLIO / MARKETING × AI × SOCIAL

Ideas that take off.

Marketing, social media, AI video and content creation — built to turn brands into stories people want to stop and watch.

THE WORK

Four ways I make
brands fly.

Pick a cloud. Each one takes you into a different side of my work.

BEYOND THE CLOUDS

Creative thinking.
Real execution.

From social campaigns and product storytelling to anime-inspired AI videos and premium editorial visuals, I work across the full creative journey — from the first idea to the final post.

Let's create something ↗
About

Creative thinking with execution in mind.

My approach

I work at the intersection of content, branding, social media and AI-assisted creative production. My focus is not just making something visually attractive — it is making the idea clear, platform-native, memorable and useful for the brand.

Campaign Concepts Instagram Carousels AI Visual Direction Video Concepts Prompt Design Caption Writing Product Storytelling Brand Consistency
4Core service areas
AI +Creative production workflow
SocialPlatform-first mindset
BrandConsistent visual thinking
Certification

Verified credential.

Certificate of Completion — The AI Filmmaking Pipeline, Cinema Studio Pro Guide, Higgsfield Academy, awarded to Akash V
Credential IDHFA-2026-O7Z5BYIGFNBE IssuedJuly 23, 2026

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01 / Marketing

Marketing built around clarity, product and attention.

I develop campaign directions and communication ideas that make a product easier to understand, more desirable and more relevant to its audience. The goal is to connect product benefits with a story people actually want to engage with.

Campaign performance

Real data, upliance.ai · via Windsor.ai & Apify

Raksha Bandhan Giveaway Reel

Aug 2026 · Engagement campaign

A UGC "tag your sibling" giveaway mechanic, benchmarked against the account's own 18-reel baseline — not industry averages.

Result vs. baseline — each ring is this metric's share of (metric + baseline)

47×
Comments
18×
Shares
7.5×
Eng. rate
2.5×
Likes
1.06×
Views
0.93×
Reach
Headline proof point

This single reel generated 143 shares — equal to the combined shares of the previous 18 reels on the account. Shares outpaced likes, a pattern that signals person-to-person DM sharing rather than passive engagement.

  • Diagnosis: DM shares land in private inboxes and don't feed Instagram's public distribution signal — explaining the 7.5× engagement lift without wider reach.
  • Flagged and filtered a 5-handle reciprocal-comment-like cluster (65% of comment likes) before public judging to protect entry integrity.

Freedom Day Teaser

15 Aug 2026 · Reach & awareness campaign

A culturally-timed "coming soon" teaser using an original web-slinging superhero character (custom IP) to tease the air-fryer lineup without revealing it.

Result vs. baseline — each ring is this metric's share of (metric + baseline)

7.3×
Views
6.8×
Reach
6×
Likes
~flat
Comments
Headline proof point

Achieved the account's highest single-post reach in the analyzed window — roughly 7× a normal reel — while running near-zero engagement: a clean, top-of-funnel, pure-reach result.

  • Paired with the Rakhi reel, the two campaigns bracket the funnel cleanly: a reach specialist and an engagement specialist, proving the ability to design deliberately for different funnel stages.

YouTube Shorts — Retention & Hook Analysis

Rolling analysis · Structured Excel workbook

Diagnosing which Shorts drove channel growth, to isolate the single lever separating high performers from the rest.

744,323Total Shorts views
4,361 hrsWatch time
+322Net subscribers gained
71.44%Stayed vs. swiped away
4,093Likes
143Shares
Headline proof point

One Short ("Never missed a chance to say butter chicken") drove over 98% of total Shorts views in the window, with 71.74% retention — versus 35–45% on newer uploads.

Retention rate: outlier vs. typical upload

71.7%
Top Short
("butter chicken")
~40%
Typical newer
upload (35–45%)
  • Conclusion: hook quality in the first 1–2 seconds — not topic, length or posting time — is the primary retention driver, now the top recommended rule for future Shorts production.

6-Month Instagram Audit → 30-Day Strategy

Feb–Jul 2026 · ~90 posts · 78,660 followers

A full-account audit to find what actually drives reach and follows, diagnose the funnel bottleneck, and turn the findings into an executable 30-day content calendar.

The funnel bottleneck

33 LINK TAPS
33 link taps— out of 1.39M monthly views (0.002% — slice exaggerated here so it's visible)
1.39M views— reached the profile but never tapped through, the real bottleneck
  • Problem-moment content dramatically outperforms product content: a single post about a Bengaluru LPG shortage pulled 31,039 reach and 48 follows — versus near-zero follows on standard product carousels.
  • Reels drive reach; feed images drive follows — every trackable follow in six months came from a feed post, not a reel.
  • Carousels underperformed as a format: recipe-list carousels averaged ~2,200 reach with near-zero saves despite being designed for saves.
  • A steep, unexplained reach collapse around 3 August flagged as an account/link-level issue requiring diagnosis before any content fix would work.
Strategy delivered

A full 30-day, three-tier content calendar, replacing bio-link CTAs with a DM-keyword mechanic, on a repeatable weekly cadence of 3 reels + 1 optional carousel — delivered as a branded, swipeable HTML strategy deck.

The 30-day calendar, by tier

30 POSTS
13 Reach— top-of-funnel discovery posts
8 Proof— credibility & social-proof posts
9 Intent— conversion-stage posts

Strategy

Campaign angle, customer mindset, positioning, communication hierarchy and channel-specific creative direction.

Creative Concepts

Launch ideas, product demos, testimonial storytelling, creator-style formats and campaign hooks.

Conversion Messaging

Turning features into simple customer reasons-to-believe using concise, visual and contextual copy.

Capability map

How one project actually flows
1

Marketing

PositioningGo-to-marketPlanning
→
2

Social Media

InstagramLinkedInYouTube
→
3

Performance Marketing

Meta AdsGoogle AdsTargeting
→
4

Content Creation

ReelsCarouselsCopy
→
5

AI Creative

AI VideoAI ImagesPrompting
→
6

Production

ShootsArt DirectionPost
→
7

E-commerce

ShopifyProduct PagesConversion

Paid media

Meta + Google Ads

Meta Ads

Campaign setup and audience segmentation across Facebook and Instagram, with retargeting funnels and iterative creative testing to find the winning hook, angle and placement.

FacebookInstagramRetargetingCreative testing

Google Ads

Search and display campaigns built around purchase-intent keywords, with remarketing lists and ad copy tuned to where the customer is in the funnel.

SearchDisplayKeyword messaging

Ad Creative & Graphics

Static, carousel and video ad creatives designed to platform specs — sized, hooked and captioned for the scroll, then iterated against performance data.

Static adsCarousel creativesThumbnail designPlatform sizing
CTRCPCCPACACROASConversion RateReachEngagement

Relevant work & strengths

Social account handling for HappyPet, shaping brand communication and content for Instagram.
Social account handling for Upliance, including product-focused creative, storytelling and platform-native content.
Product comparison storytelling that moves a customer from research to confidence.
Demo-led content where product use becomes the proof instead of relying only on specification lists.
Campaign concepts for appliances and consumer products, including air-fryer-focused creative directions.
Customer-story framing, testimonial copy and visual storytelling for social campaigns.
02 / Social Media Handling

Social content designed to feel native, consistent and shareable.

Instagram accounts handled include Happy Pet and Upliance. I work across content ideas, visual direction, product storytelling, captions, carousel concepts, short-form video concepts and day-to-day brand communication.

3D illustration representing social channels

Channel management

Platform-native, end to end

Instagram

Strategy→Reels→Stories→Carousels→Community

LinkedIn

Strategy→Storytelling→Thought Leadership→Updates

YouTube

Concepts→Shorts→Long-form→Thumbnails

Content Planning

Content buckets, recurring series, campaign themes, carousel structures and short-form video ideas.

Caption & SEO Copy

Minimal or long-form captions, relevant keywords, natural discoverability and tone-matched brand copy.

Creative Consistency

Keeping typography, product treatment, color balance, visual tone and messaging aligned across posts.

Content formats I work with

Instagram carousel slides with editorial photography, product focus and customer-story narratives.
Anime-style cooking videos and keyword-rich descriptions designed for discovery without over-explaining the product.
Product-focused social creatives where the product remains accurate while the surrounding creative changes.
Customer-story framing, testimonials and decision-making narratives that turn product features into relatable content.
03 / AI Video Generation

AI video ideas with story, art direction and brand purpose.

My AI video workflow starts with the idea, not the tool. I define the visual world, scene progression, camera feeling, product role, pacing and prompt language so the output feels intentional rather than random.

Concept Development

Hooks, scenes, narrative arcs, stylized worlds and product integration that fits naturally into the story.

Prompt Direction

Detailed visual prompts covering light, palette, composition, realism level, mood, camera and consistency.

Creative Styles

Anime-inspired cooking videos, cinematic product moments, realistic editorial frames and illustrative storytelling.

AI production flow

Idea to final cut
Concept→ Prompt→ Generate→ Edit→ Publish
HiggsfieldKling TurboSeedance 2.0Omni Flash 1.1

Certification

Higgsfield Academy
Certificate of Completion — The AI Filmmaking Pipeline, Cinema Studio Pro Guide, Higgsfield Academy, awarded to Akash V
Credential IDHFA-2026-O7Z5BYIGFNBE IssuedJuly 23, 2026

AI video work

Generated films across product storytelling, cinematic worlds and experimental motion.

AI film

B2

AI film

C3

Cinematic study

Slow Motion

Mythological story

Krishna Janmashtami

Creative direction

LCF Creation

Product film

Air Fryer 6L

Product detail

Processor Chip

Explainer

Raki

Food story

Recipe Reel

Character film

Spider-Man

Transformation

Before & After

AI film

Visual Experiment

Festival creative

Personalised Festival

Product detail

Glass Lid

AI film

Creative Study I

AI film

Creative Study II

News visual

News

AI film

Trika

AI film

Creative Study III

AI film

Creative Study IV

AI film

Creative Study V

04 / Content Creation

Content that turns a product into a story people remember.

I create and direct content for social, brand and campaign use — from a single visual to a multi-slide narrative. I pay close attention to composition, product accuracy, color palette, copy hierarchy and the emotion of the final frame.

3D illustration representing shoot and production

Visual Content

Editorial product images, campaign visuals, social post concepts, stylized illustrations and carousel art direction.

Copy

Hooks, captions, slide copy, testimonials, response messages, promotional copy and short-form brand writing.

Brand Systems

Reusable palettes, visual rules, content templates and creative consistency across different content formats.

Shoot & production

What separates it from digital-only work
Shoot→ Production→ Post→ AI Production
Product ShootsLifestyle PhotographyArt DirectionRetouchingColor Correction

Behind the scenes

Shoots, setups and the process behind the final content.

Process

On Set

Behind the scenes — event booth
BTS

Booth Setup

Behind the scenes
BTS

On Location

Behind the scenes
BTS

Shoot Day

Behind the scenes
BTS

Production

Behind the scenes
BTS

Setup

Behind the scenes
BTS

On Set

Behind the scenes
BTS

Direction

Behind the scenes
BTS

Frame Check

Behind the scenes — video shoot with green screen
BTS

Studio Shoot

Behind the scenes
BTS

Creative Session

E-commerce

Shopify & product pages
ShopifyProduct PagesProduct LaunchesConversion OptimizationCustomer Journey

Visual language I have worked with

Premium editorial cookbook-style imagery with black, beige, orange and purple brand accents.
Minimal graphic concepts designed for clean reproduction and simplified visual forms.
Product-focused social creatives where one object is replaced without disturbing the rest of the scene.
Story-led carousel content built around real customer motivations, decision-making and product experience.